Performance Marketing Specialist

We're looking for a skilled, curious and passionate Performance Marketing Specialist who wants to make a difference.

Sofia, Bulgaria

Marketing and Communications

Online since Feb 20, 2018

At OLX we have a clear ambition – to empower millions of people across the globe by helping them connect and share their goods and services. This inspiring purpose has helped us build one of the world’s leading Internet companies. This combination of business and purpose attracts a certain type of person. If you’ve got an entrepreneurial drive and think you can use that drive to contribute to our purpose, then we’d love to empower you to be successful. Want to know more?

 Why OLX Group?

 The OLX Group is a network of leading classifieds platforms in 40 markets, including brands like OLX, Avito, letgo, dubizzle, among others.

The OLX Group connects local people to buy, sell or exchange used goods and services by making it fast and easy for anyone to post a listing through their mobile phone or on the web. Hundreds of millions of people in local markets around the world generate more than 1.9 billion visits and 60 million listings every month on the OLX Group's online marketplaces.

Our 4000+ committed employees are making a difference from our 25 offices across the globe.

 Performance Marketing Specialist

We're looking for a skilled, curious and passionate Performance Marketing Specialist who wants to make a difference.

As a Performance Marketing Specialist at OLX you will be fully responsible for the performance marketing activities in Bulgaria.

You will execute the digital marketing strategy, follow up on ROI targets and budgets, and optimize the channel mix according to CPA/ROI targets to drive efficiency.

You will be a part of a bright, fun and engaging team in a light and spacious office in the city centre of Sofia and will be responsible for delivering an acquisition strategy across PPC, display and social including day-to-day management and hands-on optimization of our marketing channels to drive performance across mobile and web.

What responsibilities will you get when working with us?

  • Launching campaigns, optimizing performance, preparing campaign reports and recommendations, improving company's best practices and collaborating with internal teams to establish processes for creative deliverables, BI coordination and streamline campaign management.
  • Create performance marketing strategies to achieve various KPIs targets
  • Provide data insights on the impact of performance media on overall KPIs.
  • Keeping track of spend and budgets and optimize budgets across performance marketing channels to decrease CPAs and improve ROI in web/mobile/app
  • Maximize acquisition through all digital channels and optimize retargeting programs through available channels in web/mobile/app
  • Result analysis and performance of all channels in total and individually
  • Stay up-to-date with the latest trends and best practices in digital marketing and measurement
  • Close work and interaction with the other performance marketing teams inside the group (international level) – knowledge sharing and alignment

 What will you need to be successful in this role?

  • Highly motivated, professional, creative, proactive and able to work independently and cooperatively in a diverse group;
  • Strong decision-making, planning, and problem-solving skills, with a proven ability to identify and prioritize critical issues;
  • 2+ years of relevant experience in digital performance marketing, preferably in the online/e-commerce sector, budget management;
  • Strong analytical skills and data-driven thinking;
  • Focused on performance and achieving business targets;
  • Advanced knowledge with MS Office (Excel, PowerPoint, Word), marketing tools (Google Analytics, GTM, Mixpanel, Adjust, and/or others) and marketing networks (Social, AdWords, Remarketing, Ad Networks and others);
  • Fluent in English.

 What can you expect from us and what do we offer?

  • Unique opportunity to join an international company and one of the major Internet Brands, not only in Bulgaria, but in the world.
  • Become part of a winning team and rapidly growing business that really makes a difference in daily lives of millions of users by enabling win-win transactions
  • Competitive salary and great benefits
  • Travel opportunities
  • Employment in full compliance to the legislation of Bulgaria
  • Additional Medical insurance and sport benefit programs after successful completion of the probation period
  • Comfortable, light office in the city centre