Performance Marketing Specialist at Shedd

We're looking for a skilled, curious and passionate Performance Marketing Specialist at Shedd who wants to make a difference.

Barcelona, Spain

Marketing and Communications

Online since Jun 7, 2018

Shedd is an app for buying and selling pre-adored fashion. Sounds simple enough, right?

Our ambitions are significantly bigger. We believe fashion is just the start. The goal has always been to make better use of the world's possessions. What we do after revolutionising the way the planet consume fashion with a heavy bias to minimalism and access over ownership is up to you.

Our Vision

We are trying to help the world make better use of its possessions. We see the biggest opportunity right now in the fashion segment, where globalization, increased dispensable income in emerging markets, social media obsession and fast fashion are creating consumerism that is spiraling out of control. We know that over 50% of the average woman’s wardrobe space is made up of unworn or once-worn items in perfect condition, that will never be worn again. We think this is a huge waste. 

So Shedd created a fashion marketplace enabling people to be creative and experimental – but in a more sustainable way. Promoting the buy.wear.shedd. mentality.

A young and hungry company with a global footprint, backed by OLX Group and Naspers – Shedd is an exciting place to work. We are aggressively expanding into new markets, and are still agile enough to test and iterate design systems with pace (as a start-up would), whilst benefiting from the backing and experience of a global powerhouse, to scale quickly.

The role

Shedd is hiring a full-time Performance Marketing Specialist to join our Marketing team. We’re looking for a bright Online Acquisition professional with focus on mobile and a strong analytical mindset. The ideal candidate will have a strong knowledge on social channels such as Facebook, Twitter and Snapchat as well as experience working on cross-functional teams. This role will also demand to think outside the box and plan and execute user acquisition tactics in conjunction with Product (f.i. Growth tactics and/or funnel optimization initiatives). Finally, you’ll also be in charge of our ASO efforts.

About you

You’re analytical and detailed oriented. Before running a campaign you take the time to understand the users you are targeting to. You are efficient and make the most of your investments. You stay away from vanity metrics and focus on the contribution to the bottom-line of the business. You like to experiment and try new things without putting at risk your results. You’re a team player, curious, competent, and others enjoy working with you. You welcome and give honest feedback, especially when it’s harder to do so.

You’ll be part of our team of creative and smart people, and will have the opportunity to collaborate with the other teams at Shedd in a fast-paced and competitive industry.

As a User Acquisition Coordinator at Shedd, you will:

  • Define and execute the user acquisition strategy across multiple channels
  • Measure, optimize and iterate campaigns to meet quarterly budget & KPIs
  • Optimize our app stores and run an experimentation framework (ASO)
  • Provide reports to the leadership team as well as recommendations based on results
  • Work with multiple teams and stakeholders to optimize the acquisition funnel and increase the effect of our campaigns
  • Identify opportunities beyond paid acquisition to grow users organically
  • Benchmark Shedd’s UA strategy against competitors and provide recommendations based on your analysis
  • Stay on top of industry trends and best practices

What we would like you to have:

  • Relevant experience (5 years or more) managing performance marketing campaigns with focus on mobile acquisition
  • Good communications skills (you know how to communicate and idea and influence other people in their decision making)
  • An analytical and results-oriented mindset
  • Excellent organization skills
  • Fluency in English (Portuguese, Romanian, Russian or Arabic is a plus)
  • Experience in a tech company (start-up environment is a plus)
  • Strong knowledge on analytical tools (GA, Mixpanel or Amplitude as well as Mobile Attribution platforms)

Our believes

  • Think like an entrepreneur.
  • Get the basics right.
  • Zig when they zag.
  • Know our users inside out.

What we offer:

  • Office location in Barcelona City Centre
  • Private Health Insurance
  • Access to Internal and External Trainings, Workshops and Tech Conferences
  • 3pm Finish on a Friday
  • Discounted Gym Membership
  • Access to Flexible Retribution
  • Free Language Lessons
  • Free Snacks and Coffee
  • Shedd Team Breakfast on Tuesdays
  • Flexible Working Hours
  • A multicultural environment with more than 19 nationalities
  • A passionate, super smart, creative, fun and talented Team
  • Be part of OLX Group

Are you ready to take on a new challenge and apply for this role?