Marketing Director

We're looking for a skilled, curious and passionate Marketing Director who wants to make a difference.

Bucharest, Romania

Marketing and Communications

Online since May 7, 2018

 

Job Description


The Marketing Manager will work extensively with several OLX Group brands, coordinating the implementation of online and offline marketing strategies through a dedicated Brand Manager. The Marketing Manager will play a critical role in shaping and driving marketing strategies, and will demand a unique degree of collaboration with individuals across the organization to deliver campaigns that not only drive key KPIs, but also tell the brand story in a differentiated, powerful way.

Main responsibilities

  • Oversee and drive online and offline marketing initiatives, integrating online and new media, email, print, PR, social media, SEM/SEO strategy development, brand awareness and drip marketing initiatives;
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) and retention and user engagement related to the marketing efforts;
  • Manage analytics, providing stakeholders with in depth analysis of site and channel performance considering analysis of traffic, conversion funnel and ROI from marketing tactics;
  • Present solid recommendations and take a stance on key marketing strategies;
  • Increase customer lifetime value by engaging customers with the most targeted, relevant, and personalized content at each stage of the customer lifecycle;
  • Determine and manage annual marketing budget required to meet or exceed customer growth goals, traffic and demand goals and develop business case to support the annual investments;
  • Research and analysis of market trends, demographics, pricing schedules, competitor products, and other relevant information to design marketing strategies;
  • Lead, train motivate and mentor teammates towards achieving campaign goals and optimal service standards.

 

Required skills

  • Strong knowledge of inbound marketing methodology, paid search (PPC), content marketing, search engine optimization (SEO), display advertising and social media;
  • Fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels;
  • Proven experience in managing multiple projects and prioritizing effort based on ROI;
  • Strong decision-making, planning and problem-solving skills, with a proven ability to identify and prioritize critical issues;
  • Exceptional quantitative and analytical thinking;
  • Positive can do attitude, resourceful, self-starter;
  • Thrives in a fast-paced, start-up environment where ideas are adapted daily .


Required qualifications

  • +6 years of relevant experience in digital performance marketing: SEM, SEO, ASO, content marketing, affiliate marketing, (paid) social marketing (Facebook, Twitter, Instagram), email marketing and so on;
  • Bachelor's Degree in Business, Marketing or a related field;
  • Advanced knowledge with MS Office (Excel, PowerPoint, Word), marketing tools (Google Analytics, Mixpanel, Adjust, and/or others) and marketing networks (Social, AdWords, Remarketing, Ad Networks and others);
  • Fluent in English.

 

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