CRM and Retention Specialist at Shedd

We're looking for a skilled, curious and passionate CRM and Retention Specialist at Shedd who wants to make a difference.

Barcelona, Spain

Marketing and Communications

Online since May 28, 2018

Shedd is an app for buying and selling pre-adored fashion. Sounds simple enough, right?

Our ambitions are significantly bigger. We believe fashion is just the start. The goal has always been to make better use of the world's possessions. What we do after revolutionising the way the planet consume fashion with a heavy bias to minimalism and access over ownership is up to you.

Our Vision

We are trying to help the world make better use of its possessions. We see the biggest opportunity right now in the fashion segment, where globalization, increased dispensable income in emerging markets, social media obsession and fast fashion are creating consumerism that is spiraling out of control. We know that over 50% of the average woman’s wardrobe space is made up of unworn or once-worn items in perfect condition, that will never be worn again. We think this is a huge waste. 

So Shedd created a fashion marketplace enabling people to be creative and experimental – but in a more sustainable way. Promoting the buy.wear.shedd. mentality.

A young and hungry company with a global footprint, backed by OLX Group and Naspers – Shedd is an exciting place to work. We are aggressively expanding into new markets, and are still agile enough to test and iterate design systems with pace (as a start-up would), whilst benefiting from the backing and experience of a global powerhouse, to scale quickly.

The role

Shedd is hiring a full-time Retention & CRM Specialist to join our Marketing team. The ideal candidate will have relevant experience managing user communications (email, push notifications, in-app messages), running A/B experiments and working on paid re-engagement such as retargeting. This role will demand to work closely feel with Data Scientists, Product and Tech teams, in order to improve the set-up and intelligence of our campaigns (for example, through the usage of a recommendation engine alongside with our CRM platform). Experience with a Mobile Marketing Automation tool is a must (Braze, Leanplum or Swrve) as well as with email marketing.

About you

You’re empathetic and detailed oriented. Before running a campaign you take the time to understand how you can deliver value to your users. You can juggle multiple projects at the time, and you feel comfortable having technical discussions with Product and Data teams. You can understand the value and contribution of your campaigns and you are able to take decisions based on data, not guts. You like to experiment and try new things without putting at risk your results. You’re a team player, curious, competent, and others enjoy working with you. You welcome and give honest feedback, especially when it’s harder to do so.

You’ll be part of our team of creative and smart people, and will have the opportunity to collaborate with the other teams at Shedd in a fast-paced and competitive industry.

As a Retention & CRM Specialist at Shedd, you will:

  • Define and execute the CRM & Retention strategy across multiple channels
  • Improve our Retention metrics through a multichannel approach
  • Own the HTML creation for email marketing
  • Own the technical implementation of our MMA solution and lead iterations on it to keep the tool at its best
  • Measure, optimize and iterate campaigns to meet our KPIs
  • A/B test multiple campaigns to identify the right tone of voice and copy that will deliver the most results
  • Provide reports to the leadership team as well as recommendations based on results
  • Benchmark Shedd’s communication strategy against competitors and provide recommendations based on your analysis
  • Work with multiple teams and stakeholders to optimize the acquisition funnel and increase the effect of our campaigns
  • Stay on top of industry trends and best practices

What we would like you to have:

  • Relevant experience (5 years or more) managing CRM campaigns with focus on Retention
  • Good communications skills (you know how to communicate and idea and influence other people in their decision making)
  • An analytical and results-oriented mindset
  • Excellent organization skills
  • Fluency in English (Portuguese, Romanian, Russian or Arabic is a plus)
  • Experience in a tech company (start-up environment is a plus)
  • Strong knowledge on analytical tools (GA, Mixpanel or Amplitude as well as Mobile Attribution platforms)

What we offer:

  • Office location in Barcelona City Centre
  • Private Health Insurance
  • Access to Internal and External Trainings, Workshops and Tech Conferences
  • 3pm Finish on a Friday
  • Discounted Gym Membership
  • Access to Flexible Retribution
  • Free Language Lessons
  • Free Snacks and Coffee
  • Shedd Team Breakfast on Tuesdays
  • Flexible Working Hours
  • A multicultural environment with more than 19 nationalities
  • A passionate, super smart, creative, fun and talented Team
  • Be part of OLX Group

Are you ready to take on a new challenge and apply for this role?